All businesses and non-profits in one way or another are striving for name, brand, or logo recognition. The more your logo or marketing piece is in front of the general public, the easier the recognition and association with the business name and service or non-profit and mission.

To maximize your advertising/marketing budget, it is imperative that your logo or marketing piece stand out and "pop". Although most of these characteristics apply more to desktop publishing, your logo or marketing piece (i.e. - t-shirt, award, etc.) should have a dominant feature, a consistent typeface, an open and airy design, easy-to-read text, relevant illustrations, and a clear and visible logo.

We pride ourselves on focusing on "The 6 features of graphic design that sell" according to the United States Postal Service. Your marketing piece should be easy on the eye, but hard to ignore. To achieve that purpose, we follow these rules:

1. One thing dominates the page
   When you look at a well-designed page, there is usually one dominant feature to catch your eye. It could be the headline or the picture, but not both.
2. Minimize typeface variety
   Your computer may come with 327 fonts, but that doesn't mean you have to use every one of them. The best designers stick with one, maybe two per piece - plus the logo.
3. White space
   Don't be compelled to fill every inch of space with copy or pictures. A dense blob of type and pictures can look unattractive and turn readers away.
4. Easy-to-read text
   Equally important as the overall design of the page is the design of specific text blocks. If the type is too small or condensed, if the columns are too wide, if the paragraphs are too long, it becomes too much work to read and people won't.
5. Use relevant illustrations
   The purpose of the illustration is to help draw attention to or dramatize your message.
6. Clear, visible logo and call-to-action
   You got the reader's attention and guided them through enough information. You aroused their interest and desire. Now you have to let your readers know whom to buy it from and how.

Some of the many services we provide are:

Graphic Design

Logo Design

T-Shirt Design

Marketing Implementation and Support

Imaging and Presentation

Marketing Design and Placement

Please contact us if you have any questions.